Florence and the Machine is a British pop group known for their ethereal, soaring vocals and orchestral instrumentation. For a school project at Parsons, the New School for Design, I created a fictional album release and accompanying materials. These include a tour logo, poster, box collector’s set, CD, DVD, and website. The name of the album, Astrology, draws from the nature of Florence Welch’s personal style and lyrical themes. I kept the design elements sleek and understated to emphasize the contemporary nature of the group.
